Playfull — Senior Product Designer · Oct 2024 – present · US, remote

• Led the UX/UI of Playfull’s game-discovery platform as the sole designer for the first year; designed every page of playfull.com and, from 2026, prototyped them in code with AI, with engineers reviewing and building each change.
• Moved the team to an AI-assisted workflow: the quarterly roadmap became monthly, and monthly sprints ship ahead of schedule.
• Led UX/UI for Playfull Nexus, the in-house operations platform: design system, structure, project board and calendar, and AI-assisted prototypes reviewed and completed by engineering.
• Set the design operating model with the product manager: specs with KRs, a design roadmap under the company’s OKRs, code as the source of truth.
• Represented product design and prospected leads at Gamescom Latam and Gamescom Cologne.

Earn Alliance — UX Designer · Oct 2022 – Oct 2024 · Hong Kong, remote

• Co-designed the Ally Pass battle pass with another designer as a 24-hour relay across time zones: research, personas, new-user flow, entrance options scored against heatmaps, usability tests, hi-fi and components.
• Designed the Magic Muffin launch page in three working days, reusing Ally Pass components.

abstrato.co — UX Designer → Head of UX · Apr 2020 – Aug 2022 · Florianópolis

• One of the studio’s first hires; it grew to 25 people. Led a design team of nine across up to eight simultaneous projects, set OKRs and KPIs, and promoted juniors to project leads.
• Selected work: F&M Business (35 leads in the first month), ACR, Reserva Filmes, Designa, Creative Lab.

Distance Education Office, Universidade Federal de Santa Catarina — Graphic Design Supervisor · 2017 – 2020