Paulo Coimbra

Clear products, built together.

I’m Paulo, a UX/UI and product designer from Brazil. I turn messy problems into clear products, together with the people who build them.

Selected work

All work, by company →

how i work

Four steps, on repeat.

Most of the time goes into the first and the last step. The middle got about 75% faster.

round 1
  1. Define with OHAKRsObjective, Key Results, then the assumptions and the hypothesis. What we’re building, what we’re not, and how we’ll know it worked.
  2. Prototype in codeFlows and every state, on the design system, prototyped in code with AI instead of drawn in Figma.
  3. Review & shipEngineers review the branch and build it properly. No handoff, no redraw. I stay until it ships.
  4. Measure & learnDid it hit the Key Results? The numbers and session recordings decide what changes, and the next spec starts there.

Many time zones. One team.

I work across time zones with people from different countries and cultures, and I’ve met a lot of them in person. Pick a city to see where.

More about me →

what teammates say

From people I’ve worked with.

“His approach to user experience is both methodical and creative, resulting in designs that are functional and engaging. His expertise in user research, collaborative spirit, and innovative design solutions consistently elevate our projects.”
Viola ChanSr. Product Designer · worked with Paulo at Earn Alliance
“A strong ability to understand users which he translates seamlessly into intuitive interfaces. His designs are not only aesthetically pleasing but also functional.”
Till AschwandenArtist/Designer, Moon Studios · managed Paulo at Earn Alliance
“A remarkable ability to grasp product requirements quickly and translate them into user-centered designs that exceed expectations. His disciplined approach ensures projects are completed efficiently, without compromising quality.”
Erdi ÇolpanMultidisciplinary Designer · Earn Alliance
“A humane and accountable leader. He was key to managing our projects and deliveries, creating processes and improving them, always prioritising speed and quality. He gave me direction at the start of my career.”
Lucas ViniciusProduct Designer · reported to Paulo at abstrato.co · translated
“An inspiring lead with excellent project management skills, attentive to deadlines and great at keeping team dynamics. An excellent designer with deep technical knowledge of UX/UI methods who always proposes creative solutions.”
Maria Clara MaximoProduct Designer, Superfiliate · reported to Paulo at abstrato.co · translated
“A critical eye for his own work and very careful in every decision. Talented in UI/UX design, in project work as much as in managing large projects and leading the team.”
Charley de MoraesSenior Visual Designer, Komo Tech · abstrato.co · translated
“Solid UX/UI expertise, communicative, resolutive, creative, a leader who inspires and is always accountable for deliveries. Working alongside Paulo on the creative squad was a huge learning experience.”
Ian RochaSoftware Engineer · abstrato.co · translated
contact

Looking for your next product designer?

I’d love to hear what you’re building and how I could help.

Send me a message

A few lines about the role or the problem are enough. I reply within a day.

Your name, email and message are stored only so I can reply, and never shared.