Three companies, newest first. Full case studies, then the other projects in a line each.
Game-discovery platform where players complete missions, earn points and spend them on Steam keys. Joined in late 2024, when Playfull and Earn Alliance came together; for almost a year, the only designer.
Players discover games, complete missions and earn rewards they spend on Steam keys. I designed every page and the design foundation behind them.
Instead of paying for many platforms full of features nobody used, we built exactly the tools the company needed, with AI, in one place.
Spec with missions per user as the headline KR.
Mobile.
Quarterly, then monthly, under the company’s OKR framework.
Early 2026: the B2B app for publishers, the first product I designed with AI in the loop; it became the starting point for Nexus.
Gamescom Latam (São Paulo) and Gamescom Cologne: represented product design and worked sales and lead prospecting with studios; the feedback went straight into the roadmap.
Web3 game-discovery platform with 3,500+ titles. First job for a foreign company; a globally distributed team.
A battle pass across many games, with rewards from each title and more than 50,000 players taking part at the same time.
Launch page for the new IP (story, Telegram mini-game, rewards via Ally Pass, avatar items); three working days to go live, built on reused Ally Pass components.
My first time designing for web3. I didn’t know the sector, so I learned it, and mostly its users. It later became part of Playfull.
Met the team in person in Los Angeles, Singapore and Hong Kong.
Digital product studio with clients in Brazil and abroad; one of the first hires, and the company grew to 25 while I was there. Led a design team of nine, ran up to eight UX/UI projects at once, set OKRs and KPIs, trained juniors into project leads.
From workshops with the client to a design system the studio kept extending.
Website redesigned from scratch to carry the new brand, from research and personas to interface. Live: acr.arq.br
The studio’s branding process told through art-history imagery, with scroll animations. Live: cl.abstrato.co/branding
Portfolio site for an audiovisual company: video-first grid, category filters, a CMS the client updates without breaking layouts.
E-learning studio site; the client asked mid-project for projects to stay private, so a login layer went in before the showcase; ten internal usability rounds.
São José (city branding), Formacco, Pelle, Affare Occhiali, KDS. Behance
Graphic Design Supervisor, Distance Education Office, Universidade Federal de Santa Catarina. My first time leading a team: editorial, graphic, illustration, video and web for a public distance-education program delivered to health workers across Brazil.
I’d love to hear what you’re building and how I could help.
